Then AirStream is the answer.
Radio stations now have the amplified ability to reach listeners online. The radio station website is an opportunity to increase the amount of exciting content and provide a visual means of communication for an industry that was previously only auditory. The new AirStream is the device that will propel you past the competition in market ratings and in turn increase your ad revenue.
Increase Ad Revenue
Advertisers look for the most value for their ad spend. Online advertising is driven by the amount and frequency of users of the site. The sheer number, as well as demographic, of the site users is one of the most important factors that advertisers consider when creating their ad plan. By adding live video to your website the amount of web traffic will increase and the frequency that they revisit the site will as well. Now you can broadcast live from the studio with celebrity guests, from your next concert or even at the latest new gardening technique from a remote radio host.
Currently an attractive radio ad package consists of spot ads, online banner ads and special promotions. Imagine taking that to the next level by providing live video advertisements on your website. Anyone from a car dealership to the next hot diet supplement can have a live video promoting their product and/or service on your website. The perceived value of your ad programs will exponentially increase with all of the possibilities that video via the AirStream delivers.
Bringing live video to the radio experience engages the listener at a new level and provides value-added content for both entertainment and news formats. A web presence means an increased number of listeners because the audience no longer has to be within the range of the tower. By attracting new listeners a station increases its demographic range, therefore boosting ratings. The AirStream provides a new platform to continually challenge the boundaries of content. By taking advantage of this new technology you are able to increase your ratings by being the source of the latest and most relevant content.
Cover Events Live Online
To captivate an audience a radio station must entertain them on the radio and drive them to the web. We realize the time and energy that is spent creating the weekly schedules of events that keep the programming schedule exciting. Now by adding AirStream into your repertoire you can showcase any of your programming as a live web event. Listeners no longer have to wait to see recorded footage, they can log on from any tablet, web enabled phone or computer and see the events as they are unfolding live.
There are countless of examples for how the AirStream can drive any radio format into the next generation of exciting content:
Radio listeners are constantly visualizing what they are hearing. Now you can provide them with the full picture of anything in your programming schedule.